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To achieve this goal, the most important way is to provide a very convincing reason, so as to arouse consumers' purchasing motivation. For example, the copy of guazi’s second-hand car “sells directly from individuals to individuals, and there is no middleman to make the difference”. This sentence is the best reason to use melon seeds. In fact, you will find that if the copywriting wants to complete the task of sales conversion, the arousing of motivation is an important premise, which can even become the criterion for distinguishing between good copywriting and bad copywriting.
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