A step-by-step guide runs through a series of chronological steps to achieve an end goal.
step by step guide
Examples
How to Get on the First Page of Google [Interactive Guide]
How to Become an SEO Expert (8 Steps)
How to Do YouTube Keyword Research in 3 Easy Steps
How to Write a Blog Post in 9 Steps (That People Actually Want to Read)
How to Create SEO-Friendly URLs (Step-by-Step)
What kind of content is this template best for?
If you’re teaching people how to do something, and that process needs to be done in a specific order, then a step-by-step guide is the solution.
For example, take a look at our guide to writing a blog post:
7 step by step guide
Each of these steps has to be done in order. You wouldn’t write a draft before you write an outline, and you wouldn’t write an outline before choosing a topic. That’s the key difference between step-by-step guides and list posts.
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How to use this template
Follow these steps.
1. Create a “how-to” title
Every step-by-step guide has roughly the same title format: How to [Achieve Desired Outcome]
However, it doesn’t have to be that boring. There are variations.
Here are just a few:
How to [Achieve Desired Outcome] (XX Steps)
How to [Achieve Desired Outcome] (Even If [Common Obstruction])
How to [Achieve Desired Outcome] (Additional Benefit)
2. Write a short trustworthy intro (PSP Formula)
If you’re teaching people how to do something, they’ll want to know why they should trust you. There are lots of ways to do this, but one we often use is the PSP formula.
Problem: Show that you understand the issue at hand.
Solution: Present the solution—briefly.
Proof: Demonstrate your experience and success in solving the problem.
Here’s an example of the PSP formula in action:
psp formula
3. Use numbered steps for subheadings
Use H2s to break the process down into steps. Then explain that part of the process in more detail under each subheading.
For example, here are the H2’s from our guide to YouTube keyword research:
Step 1: Find keywords that perform okay, but not great
Step 2. Choose a keyword that you want to rank higher for
Step 3. Figure out why you’re being outranked
Step 4. Beat the other pages where it matters
Step 5. Track rankings
Step 6. Rinse and repeat for other keywords
Where possible, start each step with a present tense verb.
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